That's the stupidest thing I've ever read. In fact, I feel a Comical Gnomes class rage bubbling within me. We now go to the Comical Gnomes Rage Forecasting Centre for a report...
"Both the public and co-workers are asking, 'Just how enraged is Nervouspete going to get?' It's a question on a lot of minds, since Nervouspete has been overdue for a screaming rant for some weeks now. With all that pent-up pressure, and small tremors of irratibility indicated during a recent accidental viewing of the Orangina advert, this could be a system ready to blow."
Thanks, CG.
Jesus-fucking-Christ though, I've never seen anything so blatently bollocks! My coworker Ellie agrees, and indeed was one of the subjects of the 'study'. She rapidly denounced it as a cynical, farcical advertising ploy as the questionaire half way through started asking her as to what her favourite brands were. So in fact it is clearly market research masquerading as a scientific study.
Quote:
"If you know a person's music preference you can tell what kind of person they are, who to sell to. There are obvious implications for the music industry who are are worried about declining CD sales."
As if the 'which of the following musical genres do you like' question wasn't stupid enough. What do I like, eh?
Blues, Jazz, Classical, Indie, Country & Western, Soul and a little bit here and there of quality rap, pop, rock, opera and there's even a few pieces of Indian music I very much like. Only dance doesn't get that much of a look in with me, and even then there's been some borderline dance stuff by chaps like Unkle, David Holmes, Fantastic Plastic Machine, Panda Bear and stuff I like.
So obviously I am: High self-esteem, creative, not hardworking, outgoing, gentle and at ease, hardworking, low-self esteem, not at ease, introvert.
GAGH. JUST FUCK OFF.
A far more pertinent questionaire would be - do you stick to one genre of music or explore? Do you get involved in a music scene? Have you ever wanted to write or perform music? Do you prefer lyrics or the beat or the tune? Do you listen to chart music? Do you go to gigs? Have you met a significant other through music? Name a favourite band and why you love them... and so on.
And even that's a bit rubbish. You can't quantify people by what they like.
Quote:
Professor North described the research as "significant" and "surprising".
- Well he would, the twat.
What's with the obsession that we should be 'targeted' eh? The reason why people think music is going down the fucking tubes is because they look at CD sales and radio play and think there's a herd of fucking morons out there who need to be told what to listen to and be brainwashed with mass advertising. They don't look at people who enjoy small local bands, creating music themselves, looking overseas on the internet and ordering from websites music by obscure (but no trendier for it) bands that they personally love.
But no, because the record industry says sales are down we must all run around thinking that music is nothing more than a shovelware product, instead of the glorious current golden age of variety and lil'l awesome bands that it currently is.
In conclusion, eat shit and die on this one, BBC and twattish-study. Twonk eyes.
Yours, a music librarian.