I sent Sainsbury's this eLetter via their website. I hope they respond.
What happened to Sainsbury's Italian Arrabbiata Sauce?
Hello Mr J. Sainsbury,
I used to buy Sainsbury's Italian Arrabbiata Sauce[1] for all my pasta-saucing needs. It went particularly well with Sainsbury's Taste the Difference Lumaconi. To me Sainsbury's were the de-facto standard when it came to pasta and pasta-sauce producer and retailer.
However it seems that this sauce has dissapeared from the shelves? This has greatly upset me as I feel that most of the other brands available were crap and tasted bad, whereas this one tasted really nice and had a lovely consistency. It's much better than any sauce I attempted to make by myself and is completely superiour to trash such as 'Dolmio' or that one with Jamie Oliver's face on it (Maybe this is Pasta bake? Can't recall).
It used to be the case that the 'Sainsbury's own' section of the pasta-sauce shelfing area, in the pasta+pasta-sauce isle, would consistently only have a jar or two of Arrabbiata left, but loads of the other Sainsbury's flavours and a hellish amount of Dolmio. I think this Arrabbiata hole was because everyone snapped those lovely Arrabbiata sauces up and consequently I was FORCED to buy 3 or so jars at a time in an effort to prevent a pasta-sauce drought, or worse, being pushed to the dark side due to having to buy one of those tarty Loyd Grossman sauces. To my mind the Arrabbiata sauce was a BEST SELLER and was probably the sole product keeping Sainsbury's afloat, along side the 2 for £4 pizzas.
The other 'flavours' in the Italian sauce range are Emiliana, puttanesca, some scilian basil one, and that clam one which I once bought about a year and a half ago but my girlfriend then refused to eat, so I had to throw it out the other week (Vongole?). Shame. Anyway these other flavours used to be acceptable replacements, mostly tending towards Emiliana, whenever the other lucky shoppers had snapped up all the Arrabbiata. But it now seems that they too are being put out to pasture as the Sainsbury's website now only lists Emiliana[2] and no others?
Sainsbury's, I'm worried about the future of your pasta sauce products.
So what happened to Sainsbury's Italian Arrabbiata Sauce? Does it still exist? Does Italy no longer export this substance to the UK? What does it mean for those nice Taste The Difference Pastas? Are they too to dissapear? With what looks like an extinction of the Sainsbury's Italian Pasta Sauces I don't know where to turn to for my saucing. I tried the 'fresh' version of the sauce[3], but to my caveman like tastebuds it was really bad: it's very watery and bland, aside from an overall basil taste; I don't really like basil all that much, it mostly makes things taste of medicine. My girlfriend and I have tried the Seeds of Change Arrabbiata and the Loyd Grossman one. They're okish, but eating those is akin to a King having to sleep in a barn. I want my four-poster Arrabbiata bed back, please.
So I'd really like it if you could start making and selling Sainsbury's Italian Arrabbiata Sauce again.Is there anyway I can get my hands on some more Arrabbiata? I just need some. Only a little bit. Just a small amount. Anything you can spare? I can stop at any time! Really I can. But right now I'd like some Arrabbiata, even just a little bit, so could you please give me some, please??!
PLEASE?!
Thanks for your time, Mr J. Sainsbury!
[1] Here's an image of Sainsbury's Italian Arrabbiata Sauce incase you've forgotten what it looks like:
http://images.mysupermarket.co.uk/Produ ... 6266188753http://www.mysupermarket.co.uk/#/sainsb ... _340g.html[2] Emiliana
http://www.sainsburys.co.uk/groceries/s ... eric_event[3] Sainsbury's 'Fresh' Arrabbiata Sauce 350g
http://www.sainsburys.co.uk/groceries/s ... eric_event