Dr Lave wrote:
As I said on Twitter, the mistake people make is that they think Blizzard makes games. They don't. They make fruit machines where you gamble with time rather than money.
Initially they monetized that by you buying diablo for a one off charge, then you played the game, with a sizeable proportion of the player base gambling time for random loot.
They realised that those that like to gamble time like that could be made to pay a running sub - and hence they create a game designed to sink time.
Basically, addictive games like #WoW #Diablo and #Farmville put humans in [url="http://t.co/MB5DUNh"]Skinner Boxes[/url] for profit.
With Diablo they know they can't get away with a sub, so they've gone the final step you can pay to guarantee the skinner box delivers.
Is it exploitative? Yes, definitely. But then so are fruit machines - and people exploited enjoy being exploited.
Five years ago I'd have said you had a point, but the truth is that just about every game out there now entices you with levelling, unlocks, extra goodies, straight up DLC - anything to keep you playing and/or paying really. You can say that the WoW/Diablo model is a bit cynical in some ways, but so by extension is every game now, not least when you look at some of the ridiculous achievements in 360 games that players are encouraged to pursue.
On top of which, WoW is an entertaining and engrossing game in its own right - if you want to play for all the best loot in the game then of course you're free to do so, but in over three years of playing the game I've never done so and still feel no need to do so.
What I generally do when I get a character fairly maxed out is just roll another and level again, because I enjoy the game itself, and not the grind (and yes it can be a grind) of end-game raiding for all the best loot in the game, hoping to win the drops you need.
If you don't mind me asking Dr Lave, are you criticising WoW from the perspective of someone who's played it, or just how you've been led to believe it works? WoW is more 'gamer friendly' and more 'casual gamer friendly' than it's ever been, and far more about 'just the game' than it's ever been.