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 Post subject: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:11 
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http://www.xbox360achievements.org/news/news-3148-Modern-Warfare-2-to-Lead-Xmas-Price-Hike-in-the-UK.html

Claiming shit about the weak pound and production costs, the biggest selling game of recent years is getting an increased RRP, to 55quid, fuck knows how much the thermal goggles one will cost over here.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:14 
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That'll be why you can't find anywhere selling it for less than £45 then. I'm buying this pre-owned out of principle now.

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:15 
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Runcle wrote:
Claiming shit about the weak pound
Uhh, the pound really is weak, though. And that's visible in a lot more places than just games. Apple have raised UK pricing, compared to US pricing, for example.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:15 
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I'll probably just hire it out and play through it in a weekend. Unless the multiplayer turns out to be the new bestest thing ever, in which case I'll buy it, play a couple of games with you lot, hate it and then trade it in.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:16 
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markg wrote:
I'll probably just hire it out and play through it in a weekend. Unless the multiplayer turns out to be the new bestest thing ever, in which case I'll buy it, play a couple of games with you lot, hate it and then trade it in.

We'll always have BF1943. :hug:

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:16 
I'll still probably buy it at that anyway.

I've gotten more than £55 worth out of CoD4 and I probably will out of the next one.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:17 
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myp wrote:
We'll always have BF1943. :hug:
It may even be fixed by then!


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:17 
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No game is worth £55, full stop. I rarely buy a game over £30.

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:18 
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myp wrote:
That'll be why you can't find anywhere selling it for less than £45 then. I'm buying this pre-owned out of principle now.


Meanwhile, I'm not buying at as CoD4 had a horribly unbalanced multiplayer which required such things as hiding and kangarooing to make it fun.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:20 
myp wrote:
No game is worth £55, full stop. I rarely buy a game over £30.


But people will spend 4000 points ontop of a £40 game ? making it around £60
ie FO3


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:21 
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I'd regard FO3 as a full game without any DLC, so that's a bit of a wonky argument really.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:21 
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nickachu wrote:
But people will spend 4000 points ontop of a £40 game ? making it around £60
ie FO3

I won't. I got FO3 for free (Green Travel Scheme at work), then traded it on Goozex and now I'm waiting for the GOTY edition with all the DLC. :P

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:23 
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myp wrote:
No game is worth £55, full stop. I rarely buy a game over £30.
The second part I agree with, the first part, not so much. There are people here who have had weeks of gametime from CoD4; for those people, £45 isn't a lot to ask, I suspect.

(Note that £55 is the RRP, compared to normal Xbox games having an RRP of £50. I therefore suggest this game is £5 more expensive than "normal", not £15 more.)


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:24 
myp wrote:
nickachu wrote:
But people will spend 4000 points ontop of a £40 game ? making it around £60
ie FO3

I won't. I got FO3 for free (Green Travel Scheme at work), then traded it on Goozex and now I'm waiting for the GOTY edition with all the DLC. :P



yes, but people who paid for it, and pay for the 5 DLCs surely will pay alot more!

I'll still get MW2 I can probably imagine Bobby and curiosity will aswell, due to the amount of enjoyment we got out of MW1


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:24 
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Doctor Glyndwr wrote:
(Note that £55 is the RRP, compared to normal Xbox games having an RRP of £50. I therefore suggest this game is £5 more expensive than "normal", not £15 more.)

I'd got it into my head that £45 was the RRP for some reason. It's not so unreasonable now (but still shitty).

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:26 
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Currently if every stays the same as now the MW2 head set at $149 would cost us in the US:

£90.72

with 1 GBP = 1.64257 USD.

Pre order of Standard MW2 is $59.99 which is £36.52 from Best Buy.

Pretty much the case of $1 = £1 type crap*


*Welllll sort of


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:26 
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Quote:
i dont care how much its gonna cost, imma getting me a slice of that! XD


The first reply to that news story. We're fucked, gentlemen. People are stupid shocker.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:30 
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myp wrote:
I'd got it into my head that £45 was the RRP for some reason. It's not so unreasonable now (but still shitty).
It represents a 13% price increase.

Attachment:
gbp-to-usd.png


Dunno, doesn't seem that stupid to me.

itsallwater wrote:
Pre order of Standard MW2 is $59.99 which is £36.52 from Best Buy.

£42 after VAT. And in fact it's going to cost.... £45. Crivens! Rip Off Britain GONE MAD!


You do not have the required permissions to view the files attached to this post.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:30 
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Chinny chin chin

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Modern games are quite fairly priced considering that Amiga games were clocking in at 25 or even 30 quid a pop.

Not forgetting the people who paid £50+ for Street Fighter 2 on the SNES.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:44 
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Still if I were to pay £55 I'd expect a plastic guitar too.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 14:55 
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itsallwater wrote:
Still if I were to pay £55 I'd expect a plastic guitar too.
Right, in all these US versus UK prices, two common mistakes bother me deeply. And you've done both of them, so now you get a lecture :DD

Firstly, we pay 15% VAT on all purchses, US sales tax is added at point of sale (and generally not applied at all to internet purchases). So if you compare Amazon.com and Amazon.co.uk, you have to add 15% to the US prices to be on a fair comparison basis.

Secondly, in the US, RRPs are generally adhered to by retailers, whereas in the UK, RRPs are generally discounted. Therefore in the UK RRPs are higher to reflect that the retailers will be selling below that figure! It's weird, but that's the way it is. So you should never compare RRPs, but instead compare selling prices in both countries.

So, as you said above, MW2 is $60 from Amazon. That converts to £42 in the UK, and we have numerous retailers accepting pre-orders for it for £45. I hardly think £3 is worth a ZOMG THE SKY IS FALLING reaction over; in fact, by the standards of these things, it's a very modest premium.

There is no doubt that prices of everything are higher here, which is partly due to genuinely higher costs of doing business in Europe and partly due to profiteering on the part of manufacturers. I don't see any profiteering by Activision in this decision, just good business sense.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 15:08 
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myp wrote:
No game is worth £55, full stop. I rarely buy a game over £30.


I'd agree, but then I spent £120 on Radiant Silvergun...second-hand.

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 15:09 
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devilman wrote:
I'd agree, but then I spent £120 on Radiant Silvergun...second-hand.

And I spent £150 on Guitar Hero World Tour. Shh! :DD

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 15:15 
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Course its profiteering, you don't see any other publisher doing the same thing, even if the game was kept at the same price as last year it would make a bigger profit than most other games.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 15:17 
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Runcle wrote:
you don't see any other publisher doing the same thing
Yet. And manufacturers of other things are. Two examples I am familiar with: Apple's computers are more expensive, and big TV prices are going up.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 15:27 
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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 15:33 
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Doctor Glyndwr wrote:
Runcle wrote:
Claiming shit about the weak pound
Uhh, the pound really is weak, though. And that's visible in a lot more places than just games. Apple have raised UK pricing, compared to US pricing, for example.


It's never, ever about the weak pound. Or a weak dollar, or strong yen, or middling euro. Ever.

It's only, every, purely, entirely, completely and fully what the market will bear.

It's never even the development costs. The budget is at most mearly a side effect of what they think they can get away with charging.

Activision have the best selling most critically acclaimed FPS game of this gen. And so they are popping a fiver on the price.

Thats why Wii games have an RRP of £35 compared to PS3/360 £50.. It's what the market will bear. And people who buy xboxes are idiot money wasting spods, and ultimately why I'll probably give this hobbie up.

They are going to get a rude awakening when they switch to digital delivery and realise how many people put up with full price games only partake in the hobbie because of all the cheap 2nd hand games they buy. The PSPGo with it's full RRP digital downloads will experience this first.

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 15:39 
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Dr Lave wrote:
It's never, ever about the weak pound. Or a weak dollar, or strong yen, or middling euro. Ever.
Don't be daft. Activision UK would be looking at a 30% drop in profits from the currency market across all their titles. They're taking a gamble by raising the price, and they know it, and they wouldn't have done that if they weren't backed into a corner by the conversion rates.

Quote:
It's never even the development costs. The budget is at most mearly a side effect of what they think they can get away with charging.
If that was true, games companies would never go bust.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 15:50 
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I forgot about this - how vain

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Doctor Glyndwr wrote:
Dr Lave wrote:
It's never, ever about the weak pound. Or a weak dollar, or strong yen, or middling euro. Ever.
Don't be daft. Activision UK would be looking at a 30% drop in profits from the currency market across all their titles. They're taking a gamble by raising the price, and they know it, and they wouldn't have done that if they weren't backed into a corner by the conversion rates.

Quote:
It's never even the development costs. The budget is at most mearly a side effect of what they think they can get away with charging.
If that was true, games companies would never go bust.


No they haven't, or every game would be £5 more. Activision have predicted how much money they will make at a £50 RRP and then predicted how much money they will make at £55. The audience shrinking as they price it higher, but each sale is worth more. They settled at £55 because they believe we'll still buy it. And they are right to do so.

It's why 360 games cost more than Wii games. They know there audience. I'm not saying there is anything evil about it. They are just being a company.

Yes the changing of the exchange rate (which could massively alter in the next 4 months) effects there bottom line, but if the market wouldn't bare it they wouldn't do it.

And besides they are guessing as a title that is going to generate a lot of 'foot fall' to shops they figure that the retailer can absord a lot of that for them. Which is why Harry Potter books cost £18 when they were selling for £8. Cos the publishers could get away with it. And fair play to them.
EDIT: Well fair play to the extent that I think there dicks anyhow, and will be waiting till I can get it for ~£25.

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 16:25 
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Doctor Glyndwr wrote:
itsallwater wrote:
Still if I were to pay £55 I'd expect a plastic guitar too.
Right, in all these US versus UK prices, two common mistakes bother me deeply. And you've done both of them, so now you get a lecture :DD


So, as you said above, MW2 is $60 from Amazon. That converts to £42 in the UK, and we have numerous retailers accepting pre-orders for it for £45. I hardly think £3 is worth a ZOMG THE SKY IS FALLING reaction over; in fact, by the standards of these things, it's a very modest premium.



Buuttt butttt ZOMG THE SKY IS FALLING! :DD


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 16:51 
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An Amiga game costing £24.99 in 1992 would, with inflation, cost £39.50 today.

Now remind me, how much was Rise of the Robots?

You lot wait until the VAT goes back up again. It was the increase of VAT to 17.5% that pushed budget games up to £3.99 in the last recession.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 16:53 
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The expectation is that it'll rise to 20%, too. Which means that everyone who pretended to pass on the cut but didn't will then raise their prices by 5%, meaning an effective 22.5% rate. Nice.

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 16:55 
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Doctor Glyndwr wrote:
Firstly, we pay 15% VAT on all purchses, US sales tax is added at point of sale (and generally not applied at all to internet purchases). So if you compare Amazon.com and Amazon.co.uk, you have to add 15% to the US prices to be on a fair comparison basis.


Internet purchases don't have tax applied at all? Sweet....(for the 'mericans) Is that because the state sets the tax rather than the federal gov?

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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 16:57 
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Sir Taxalot wrote:
Doctor Glyndwr wrote:
Firstly, we pay 15% VAT on all purchses, US sales tax is added at point of sale (and generally not applied at all to internet purchases). So if you compare Amazon.com and Amazon.co.uk, you have to add 15% to the US prices to be on a fair comparison basis.


Internet purchases don't have tax applied at all? Sweet....(for the 'mericans) Is that because the state sets the tax rather than the federal gov?


As far as I understand .. yes.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 17:00 
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Craster wrote:
The expectation is that it'll rise to 20%, too. Which means that everyone who pretended to pass on the cut but didn't will then raise their prices by 5%, meaning an effective 22.5% rate. Nice.


Exactly, nobody is passing it on so when the rate rises again prices will end up going up. Last time what happened was games ended up costing something like £3.02, but rather than take the hit they just then started retailing at £3.99.

So everything will be rounded up by nearly a quid!

Even our chippie has a sign up saying his prices are VAT adjusted. What he did was to revise his entire menu at the same time so prices actually went up + he got the VAT and can yet claim he has reduced the VAT amount.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 20:12 
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If I get the same amount of entertainment as I did from the first one, I'd happily pay £100 for MW2.


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 Post subject: Re: Activision Part 2
PostPosted: Thu Jul 16, 2009 21:21 
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I am sure I will be able to get it of Goozex. :?

Well, you can pre order it from Argos for £35 from the link in the BArgain thread. That is already what I payed (paid?) for CoD4. I don't think any one can say I haven't got my moneis worth, and I could still probably sell Cod4 for 10-15 quid.

I agree with Lave though, this is marketeering, the price of an item is determined by demand, basic economics. This RRP gets news, gets people talking, then if people see it for <40 they will likely snap it up, meaning they get short, sharp sales early in the lifetime allowing for greater projection of usage. Hopefully allowing them to predict things like server usage to ensure the online things run smoothly. I really can't blame them for this, it is standard business practise.

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