Interesting take on stopping people pirating the show in Australia
http://www.news.com.au/technology/abc-w ... 6460269988Quote:
THE ABC is sending Doctor Who back in time so that the sci-fi legend materialises online a week before new episodes air on TV.
In an Australian first, the new adventures of Amy, Rory and The Doctor will be available on the ABC's iView player from 5.10am AEST on Sunday September 2, just hours after the first episode airs in the UK.
The show will then reappear in the future, on ABC1at 7:30pm the following Saturday, September 8.
This is the first time a big blockbuster TV show will air in full on an Australian online player within hours of its official release elsewhere.
In 2010, the ABC screened the first episode of Doctor Who on iView before it aired on TV, but the episodes came two weeks after the BBC screened them in the UK.
ABC1 controller Brendan Dahill said the decision to air the show online before television was motivated by a desire to reduce piracy, as well as fulfill the needs of drooling Whovians, who have waited almost a year for the new series.
" Piracy is wrong, as you are denying someone their rights and income for their intellectual property," Mr Dahill said. "The fact that it is happening is indicative that as broadcasters we are not meeting demand for a segment of the population.
"So as broadcasters we need to find convenient ways of making programs available via legal means to discourage the need for piracy."
Mr Dahill said that the ABC's iView "is the most watched catch-up TV service in Australia". Almost one in two online Australians aged 16-plus having used iView.
"The new iView app for iPhones and iPod Touch, launched on June 26, has seen a phenomenal 434,000 downloads recorded to date, with 210,000 downloads recorded in its first week,"Mr Dahill said.
But he also acknowledged that the ABC did not have to compete for ratings like other channels, allowing it to make broadcasting decisions that provide convenience and choice for its audience.
The decision to air Doctor Who online came just a week after News Ltd CEO Kim Williams made an impassioned speech at the Australian International Movie Convention, where he called piracy "scumbag theft" by "copyright kleptomaniacs of the digital age".
http://www.news.com.au/technology/docto ... 6464114699Quote:
MORE people downloaded the first episode of Doctor Who legally in 24 hours than the most popular illegally downloaded show over a whole month.
The ABC received the highest amount of daily plays on iView ever after airing the premiere episode of Doctor Who on Sunday - just hours after it aired in the UK.
In comparison, the most heavily downloaded television show in Australia - How I Met Your Mother - was pirated 37 458 over the month of February last year, according to marketing and metrics company, Jumpwire Media.
Asylum of the Daleks received 75,900 plays in less than 24 hours after it aired on Sunday at 5.10am, in Aunty’s novel attempt to stop users from pirating the episode illegally.
That number only makes up about 10 per cent of the show's potential TV audience, in its current Saturday 7.30pm timeslot, however the number is significant as it means that the ABC's bid appears to have been successful.
The episode aired online almost a week before it hits TV screens on ABC1.
News Ltd asked Channels 7, 9, and 10, along with Foxtel, whether the encouraging figures would prompt the content providers to prevent piracy by adopting a digital route, airing the latest TV shows online before broadcasting them on TV.
Foxtel told News Ltd it would continue to innovate, including providing content online.
"Foxtel, of course, supports lawful consumer access to content," the spokesperson said.
"It's important to make content available to our subscribers across multiple platforms.
"We already provide internet-based services including Foxtel on Xbox 360, Foxtel on Internet TV, Foxtel on T-Box, and Apps for mobiles and tablets.
The spokesperson said Foxtel was pleased with the response to its London2012 tablet app for the Olympics and that it would be launching a new app later this year on which it would deliver some of its "most popular channels and programs".
Channel Ten told News Ltd it had previously offered viewers the chance to watch full episodes of programs ahead of broadcast.
Users who "liked" the Puberty Blues Facebook page were offered the ability to watch the first episode in full online before it aired on TV.
"A similar offering was made to Offspring fans ahead of the beginning of series three (April this year)," the spokesperson said. "The full episode catch-up service on our website is very successful."
Offspring received a weekly viewing average of 400,000 views online, and Puberty Blues racked up 520,000 online views over week one, two and three, the spokesperson told News Ltd.
Channel 10 did not say whether it would be following the ABC's lead by offering complete series in full online before they air on TV.
Channel Seven and Nine both declined to comment.
ABC1 controller Brendan Dahill told News Ltd that airing Doctor Who online had been a "stunning success" and suggested that audiences would watch content legally if they were offered options that were convenient and simple to use.
The ABC is still trying to find out how many people illegally downloaded the episode last night so they can properly measure the success of its online venture.
Commercial TV's current business models still rely on television to sell advertising, but Mr Dahill said it shouldn't be important what platform viewers watch their favourite programs on.
"It's about great content, delivered in ways that are convenient and accessible to our viewers," he said.
However, the ABC1 controller acknowledged that it was precisely because the ABC did not have to rely on ratings and advertising that it was able to experiment with new transmission options.
As for whether other broadcasters will take up the challenge, Mr Dahill said that was for each and every broadcaster to judge for themselves "alongside their business model".
"However, we are seeing tightening of release windows around the world, not just for TV but also for movies," he said.
"The rise of social media has meant an increased risk of spoilers if shows are delayed."