Nintendo do every trick in the book to maintain high prices. They're pretty smart about it. Print runs never higher than they need to be, games that are appealing not because they're the latest hot tech but because they are beloved series with well maintained heritage, very modest digital discounts. They can get away with it because their ip/software doesn't really have any direct substitutes, and people buy Nintendo platforms primarily for their games, whereas Horizon could more easily be substituted by a variety of third party alternatives, and people buy PS4s for COD, FIFA, Assassin's Creed etc.
I do think ultimately it is somewhat harmful to their platforms, but the harm is offset by the big bags of money they make selling expensive games/accessories.
They are the Apple of video games.
Lonewolves wrote:
Best of getting the physical copy of Isaac which is £28. So not far off the Steam version.
Except on PC you have the option of not buying all of the DLC.