Grim... wrote:
Mr Russell wrote:
The advert is now the event, and not fulfilling its purpose of advertising any more.
It's been this way for
years.
It's worth the money though, don't fret.
I mean, let's say there's two universes where people go Christmas shopping, and there's the whole associated uptick in sales.
One universe is where they just spent £20m (or whatever) on a John Lewis advert, and one where they didn't.
Are you saying that the advert universe causes sales to go up by £20m more than it would have done in the non-advert universe?