superdupergill wrote:
I was just commenting on what the rumour mill in the mobile industry is saying.
Sure. Always be very wary of analysts, though. When it comes to Apple, the vast majority of them are so far off the mark it's shocking.
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the ipod nano doesnt have all the features of the ipod touch and yet it manages fine without harming their business model
Like others have said, this is because they're two entirely different things. In some ways, the 'iPod' bit in 'iPod touch' really doesn't help Apple, since there are a lot of people equating it to being an MP3 player; similarly, for reasons I really don't understand, people criticise iPhone and iPhone apps (without actually having used either, natch) of being expensive and rubbish compared to, say, a bog-standard Nokia, when they should be being compared with Blackberry devices.
Ultimately, iPod nano is an MP3 player that can be coerced into playing a bit of video and a couple of games. iPod touch is a miniature touch-screen computer with a massively honed-down interface. iPhone is a miniature touch-screen computer with a massively honed-down interface that you can also use to make phone calls. (Kind of amusing in iPhone how both the phone and iPod components are merely apps, with no more presence than any other app. In fact, on mine, the phone one isn't even in the mini-dock, given that I hardly use my iPhone for making phone calls.)
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they could design a mobile without a touchscreen(which adds cost,especially a touch screen as well done as Apples) or a camera? As for the app store (keeping in mind I never use it and so have very little knowledge of it or how it works) couldn't an iPhone nano user just access it from itunes, buy an app and then transfer it to their phone like they would with songs?
That would suggest Apple would do the two things that almost killed it in the 1990s: aim for the lower market, and destroy the simplicity of the product line. In the former case, Apple should never go down that route again. There is a fundamental misunderstanding when it comes to business (and this is something that, annoyingly, many, many analysts rattle on about) that marketshare is somehow important. Ultimately, it's mostly irrelevant—
profits are what's important.
In the desktop space, Apple has a marketshare of under 10 per cent. Even the most absurdly optimistic and positive projections out there—and this is prior to the current financial shitstorm—had Apple taking around 20 per cent within a decade. However, out of every PC manufacturer, only Apple and Dell are consistently profitable. Others, at best, break even. In Apple's case, that's because the company concentrates on high-end, (mostly) high-quality items with strong UI and attention to detail. iPhone is exactly the same. The price-point is such that Apple probably makes more on a single unit than most manufacturers towards the low-end make on 20. To that end, Apple simply doesn't need the low-end, especially when you consider how interested people are in OS X-based devices, despite the price.
As for the store, the issue of complexity comes up. This is one area where Apple's currently screwing up when it comes to the shuffle, which it just can't help fiddling around with (more adaptors, more kit that's been mothballed...). However, the iPhone's App Store is a different kettle of fish in that it's massively profitable and great to develop for. The reason for this, according to devs I've spoken to, is because the hardware is a known quantity. You know when you make an app what the end user is going to have. When purchasing as a consumer, the only thing you need to know is whether an app works with an iPod touch if you've one of those. If Apple added more hardware into the mix—a _sans_ touchscreen phone, a phone with a different resolution screen, a phone without Wi-Fi—the App Store goes to hell in a handbasket.
I'm not saying it won't happen. However, if it does, Jobs must be sicker and more out of the picture than everyone thought (although I'm beginning to think that while he will make a return, it won't be as CEO), and rather than being a sensible, intelligent chap, Tim Cook must instead be channelling Michael Spindler and Gil Amelio.
GazChap wrote:
Top marks to Apple for making a new iPod shuffle that has no buttons, so you're forced into buying their shitty headphones that have a remote on the cable.
You mean the ones that come with the shuffle, in the box? Or the almost certain flood of cheap replacements from third-parties that'll be on the market within weeks?
It has to be said, my initial excitement about the new shuffle has dropped somewhat, especially when I considered the complexity of the controls and also how much I like the design of the second-gen one. However, I don't think the earbud thing is going to be a massive issue
per se, not least when you consider that most people don't change anything about the kit they buy. What could be an issue is that the device simply isn't intuitive enough—very anti-Apple—although the VoiceOver component is a wonderfully useful idea that could set all iPods above other similar hardware if Apple rolls it out quickly enough.