Imagine you work at a hotel owned by an former pop star and song writer who is internationally known. So for the hotels 5th birthday rather than give you a bonus your boss writes a song and gives you a cut of the royalties instead:
http://www.rival.se/It's actually written by Benny and Bjorn from Abba (Benny owns the gaff). Obviously it is very limited but it's odd to hear Benny and Bjorn writing and producing new material because actually, if you listen hard, there are alot of similarities with some of their old songs.
Above all, it's a fantastic advert for the hotel that will be seen internationally.